How Can You Keep Your Business Supplied?

« Back to Home

Three Ways in Which Graffiti Will Affect Your Business Image

Posted on

Graffiti art, or what is known as tagging, is a common form of artistic expression. It is an issue that creates widespread community concern because few people understand it. The psychology behind graffiti creation makes it appear as a form of vandalism, with the images and messages portrayed interfering with the original brand image. It is, therefore, crucial to think about dealing with graffiti as soon as it appears on your premises and look for ways to remove it. Here are three ways in which graffiti affects your business.

Create a Sense of Insecurity

Graffiti is associated with acts of vandalism such as theft, breaking and entering, organised crimes and other gang activities. When a building is tagged with graffiti, the community tends to shy away from it because of the fear of these gangs. If for example, your restaurant gets tagged with graffiti, customers may shy away from having a late night meal there, because of the misconception that they will run into marauding thugs on their way in or out. Removing it as soon as it is discovered preserves your image.

Promote Money Losses

There are some businesses where the image is very crucial. When there is an indication that the business could be affiliated with aspects of the society that are not properly understood, the clients take their business elsewhere. For instance, the hospitality industry thrives on image. When the image is tarnished by something, you will lose a lot of clients. Loss of clients means a reduction in revenue. At the same time, if you have a competitor in the business, they might end up at the competitor's doorstep. Before this happens, it is best to work on cleaning any tags.

Cause Problems with the Authorities

In most states, graffiti tagging on buildings is illegal. It means that you as the owner of the property have a responsibility to report tagging cases as soon as they happen. In case tags are left unreported and criminal investigations are launched, the authorities may end up interrupting business on your premises to figure out the source of the art.

These are a few of the many reasons to clean up graffiti as soon as you discover it on your premises. It is advisable to get professionals in the graffiti removal process because they will know the right agents to use in the removal. In case they are unable to completely clean up the damage, they will cover it with paint and other appropriate measures.